3.5 Where did my URL go?

You can change the color of your text and you can make sure that your linksscream, “I’m a FREE road to where you want to go!”

But you still have to display the URL. It’s one of Google’s rules. But you don’thave to display it in a way that people can see it.

One legitimate trick to make the click-through link less obtrusive is to changethe URL display color to match the text description color. Now the link willblend in with the text description and the eye will be drawn to the hyperlinkinstead of the URL. Google provides these tools for you. Why not use them?

Note that the 728 x 90 leaderboard and the 468 x 60 banner do not displaythe url line by Google’s design. It is not a mistake and you will not get introuble for the url not appearing with these ad blocks. It’s just the way it is.