3.2 Make the border go!

You can more than DOUBLE your click-through's with this one simpletweak!

Even before the Internet, ads in newspapers and magazines were marked offwith a thick, heavy border. No wonder borders and boxes have come tosymbolize advertising messages.

Ads with prominent borders make your pages look cluttered. They distractthe eye from the ad text, while marking off the ad blocks from the rest of the content.

With just one simple click, you can match the color of your ad's border withthe background color of your web page. When the border blends with thebackground, it frees up loads of space. The page looks instantly neater andthe ads look more inviting.

Make sure you also pick a matching background color for the ad. The ad'sbackground must match the page background on which the ad will appear.If the ad appears in a table, match the table background with the adbackground. The key is to blend the background and border color with thepage, so that the text looks like an integral part of your web content.